SEO

“Can you make me #1?”

Every company wants to rank higher and generate more traffic. But for what? All keywords and traffic are not the same.  Search Engine Optimization (SEO) is really about generating the right traffic (the buying kind) using targeted keywords.

Consistently getting that traffic is key to stabilizing your company’s ongoing lead gen efforts.

So how do we do it?

It’s important to get an optimized website that effectively communicates what customers are searching. A well-structured website makes everything easy to find and search engines can “crawl” and “index” your entire site accurately. Otherwise, parts of your website might get overlooked or downgraded.

Once you have a solid website in place, it’s important to start being helpful and interesting to site visitors. This is the spirit of search rankings, reward valuable sites.

The most important way to do this is through new and unique content that is geared toward educating and helping customers. Google acknowledges that content is a huge factor in its ranking. Interestingly, some SEO firms don’t produce content for their clients. We think it’s one of the most important things so we produce custom content that is targeted to your customer and reflective of your company.

We also promote your site to get new sources of customers (channel building). An additional benefit is we create hundreds of directory listings (reputable sites only) beyond just Google and Yelp.  This creates additional links to your site (a major factor in ranking) and increases your presence online.  Getting listed (citations) with your address is crucial for home service companies because they serve local customers. Local search is completely separate from organic search.

Search rankings are always changing based on competitors and the ranking algorithm. As Geeks, we love keeping up with the trends and our services are refined based on what works best.

Building a good reputation just got easier with Home Service Geeks.