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6 Ways to Integrate Social Media on Your Website

Posted by on Apr 21, 2015 in social media

6 Ways to Integrate Social Media on Your Website

You have a website. You have active social media accounts. You need to link them together for optimal benefit for both your web site and your social media. In this article, we’ll give you 6 ways to integrate social media on your website. Hopefully this will get you started. 1) Include visible social media buttons on your website. Best practices suggest that you include social media buttons on the top, bottom and along the side of your home page. Links or buttons that remain in your navigation as the user moves from page to page are best....

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The 4 Best Social Media Campaigns of 2014

Posted by on Mar 18, 2015 in social media, social media campaigns

The 4 Best Social Media Campaigns of 2014

We’ve got 4 of the best social media campaigns of 2014 for you to review. Hopefully you can take some information from these social media campaigns and apply it to your current business marketing. It’s okay to co-opt another idea when it comes to social media. Just make sure you apply it to your business and/or product. 1) Toys”R”Us used a brilliant hashtag to create a viral social media campaign with #PlayItForward. They partnered with Shaquille O’Neal and the Toys for Tots Foundation to raise money and distribute toys to kids in...

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5 Ways to Get the Most from Social Media

Posted by on Feb 18, 2015 in Blog, social media

5 Ways to Get the Most from Social Media

We want you to get the most from your social media. That’s why we have five tips to do just that. We think if you read this article and apply the tips, you’ll be in good shape, social media-wise. 1) Go beyond the likes. People don’t come just because a brand has created a page. Before you get started with social media, a brand should ask itself what it hopes to achieve by being on social media. That way the people responsible can create a solid and sound social media strategy. “Likes” and “followers” should not be business...

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5 Tips to Small Business Social Media Success

Posted by on Jan 14, 2015 in Blog, social media

5 Tips to Small Business Social Media Success

Social Media can be a small business’ best friend if you use it right. If you don’t, it can be disastrous. In this article, we’ll go over 5 tips to small business social media success that you can begin employing in your business’ social media today. 1) Know Your Audience. Know who you’re writing to and for. As a brand, you must gear your content across the board to the message that you want to convey and the image you want to present to the world. Remember – people follow you for a reason and you want to cater to that reason in...

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5 Holiday Marketing Tips for Small Businesses

Posted by on Dec 17, 2014 in Blog, holiday marketing

5 Holiday Marketing Tips for Small Businesses

The holidays are a special time for businesses. Small businesses have to know how to leverage certain marketing strategies to succeed during this time of year. In this article, we’ll give you 5 holiday marketing tips for small businesses and hope you can follow at least one or two before it’s too late. 1) Service providers can combine with other service providers to give away bundle deals. A contractor could work with a plumber, for example, on a bathroom or kitchen renovation. The ideas are endless. You just have to come up with a...

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How Does Social Media Impact SEO

Posted by on Nov 18, 2014 in Blog, search engine optimization, social media

How Does Social Media Impact SEO

Digital marketers disagree on how much of an impact social media has on SEO. In this article, we’ll explore both tactics and determine how they work together, if at all. We don’t intend on changing your mind – we just want you to look at the topic with some fresh insight. What does SEO do for my business? SEO, aka Search Engine Optimization, is a way to improve your ranking in search engines like Google, Bing and Yahoo!. The higher you’re ranking on these engines, the more traffic your website is going to get. Rome wasn’t built in a...

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What is Zeef and How Do You Use it?

Posted by on Oct 22, 2014 in Blog, directory, ZEEF

What is Zeef and How Do You Use it?

As Yahoo! retires its directory at the end of 2014, we’re left to wonder if there’s anything that can replace it. Will we all just have to use Google for everything now? Well, there’s one new contender on the market. It’s called ZEEF. What is ZEEF? ZEEF calls itself “an expert-filtered link directory to help people find the most relevant links to support their buying decisions. “ What does that mean exactly? Well, ZEEF uses curators or experts to create pages where you can find links that are relevant to the subject matter you’re...

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15 Twitter Tips for Small Businesses

Posted by on Sep 17, 2014 in Online presence, social media, Twitter

15 Twitter Tips for Small Businesses

Twitter is important for small businesses. It’s a great social media tool that can lead to lots of engagement and lots of opportunity for the small business owner to get information out to people interested in what the business has to offer. In this article, we’ll go over 15 Twitter tips for small businesses and see if we can’t make your business shine on Twitter. Setting Up Your Profile 1)      Choose a name that’s as close to your business name as possible. If it’s already taken, use something similar and recognizable to your...

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How Pigeon Google Update Affects Home Service Companies

Posted by on Aug 20, 2014 in Blog, Google

How Pigeon Google Update Affects Home Service Companies

Recently, we announced that Google had launched its Pigeon Local Search Algorithm. At the time, we made mention that local search may have just gotten harder for smaller businesses, including the home service industry. However, it was too early to tell just what impact the Pigeon update would have on businesses. Now, that Pigeon has had a little time to percolate, we can make some better predictions and provide home service businesses with an action plan to better navigate the new local search landscape. Why is it important to show up on local...

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Why is Having a Web Site Important for a Home Service Business

Posted by on Aug 7, 2014 in Business Stage, Online presence, web site

Why is Having a Web Site Important for a Home Service Business

An overwhelming majority of people use the internet to get referrals and to find home service businesses. In the home service business it’s no longer an option not to have a web presence. You’ll be missing out on a vital revenue stream if you don’t. In this article, we’ll explore why having a web site is important for a home service business. The kind of web site you have does matter – make it professional-looking Now, before we give you all the reasons to have a web site, we must express that having a bad web site isn’t good for...

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