6 Ways to Integrate Social Media on Your Website

Apr 21, 2015 by

6 Ways to Integrate Social Media on Your Website

You have a website. You have active social media accounts. You need to link them together for optimal benefit for both your web site and your social media. In this article, we’ll give you 6 ways to integrate social media on your website. Hopefully this will get you started.

  1. 1) Include visible social media buttons on your website. Best practices suggest that you include social media buttons on the top, bottom and along the side of your home page. Links or buttons that remain in your navigation as the user moves from page to page are best. You should also link them to open in a new page so that the end user doesn’t completely leave your site when they click on the social media button.
  2. 2) Set up social login. About ¾ of users prefer to log in to a site that has a social login. They prefer it to creating their own username and password. You can improve your end users’ experience with social login and increase your website registration conversions and retention. Signing in with their social media account decreases the time it takes them to create a log in and it’s simple. Facebook is the most common social login used. You can then use
  3. 3) Showcase your social media on your website. There are widgets and ways to include your social media on your web site. Look into these. Don’t link out or showcase inactive accounts, obviously, but, if for example, you update your Twitter account regularly, showing those updates on your web site is a good idea.
  4. 4) Use analytics. You should know how your end users are using social media. Google Analytics has this information. They’ll let you know how many people are clicking on your outbound social media links. You can set up event tracking in Google Analytics to keep track of this. Check out this tech note from Google for more information.
  5. 5) Create social videos. Social videos are created and shared on social networks. They provide an easy integration into your website. Include your social videos on your website. They can help punch up a how to blog post, for example.
  6. 6) Add Instagram photos to your website. If you’re also trying to increase your Instagram following, embedding your Instagram photos on your site in blog posts can allow you to get new followers from among your website visitors. They’re easy to embed and a quick way to increase your Instagram numbers.

We hope these 6 ways to integrate Social Media on your website have provided you with some interesting and great ways to make these two mediums work together. If you have more questions, give us a shout at Home Service Geeks. We’re always happy to help you out.