5 Ways to Get the Most from Social Media

Feb 18, 2015 by

5 Ways to Get the Most from Social Media

We want you to get the most from your social media. That’s why we have five tips to do just that. We think if you read this article and apply the tips, you’ll be in good shape, social media-wise.

1) Go beyond the likes.

People don’t come just because a brand has created a page. Before you get started with social media, a brand should ask itself what it hopes to achieve by being on social media. That way the people responsible can create a solid and sound social media strategy. “Likes” and “followers” should not be business objectives. They are, however, a useful metric to understand reach and audience involvement.

2) Understand that your customers are in control.

Usually, when it comes to marketing, the company has control of what people see and how they see it. In the realm of social media, it’s the customer who has control. Customers will drive the conversation. Brands have to learn to listen and not just talk. The real test of social media mettle comes in how a brand deals with queries, problems, complaints and praise. Succeeding in this realm, you’ll have to be more agile, faster and more transparent in how you interact with your customers.

3) Align your social media with your other channels.

Social media exists within the business; it’s a part of it. For example, if a brand runs an ad on TV or in print, it will be discussed and dissected on Twitter. If a customer has a poor service experience, he or she may rant about it on Facebook. If someone running your social media makes promises to customers, he or she must follow through with that promise when the person goes to a physical store. A savvy brand will relay information they get on social media with the whole organization. Good marketing managers think about how they can use social media to inspire customers to talk about a campaign long after it’s been launched.

4) Has support from senior management.

Too often we leave the running of a social media account entirely to a junior member of the marketing team, usually a millennial because they supposedly understand social media best. However, that person needs support from upper management and must adhere to policies driven by senior customer service, sales and marketing managers. The junior member of the team should also have access to a senior manager/mentor in case something arises that they cannot handle themselves. CEOs and other senior managers should engage in social media so that they are aware of how people perceive their brand.

5) Keep content fresh and relevant.

Social media requires that you have fresh content at least daily, sometimes more than once a day. Brands that neglect to update their content, tend to lose followers and the opportunity to engage with their customers.

We hope these five tips have helped you with your own social media efforts. We sincerely appreciate your willingness to learn more about social media and how it can help your business, whether it’s big or small. If you want us to help with your social media plans, give us a call at 512-650-4034.